核心信息
说明：缺失字段不使用旧年或推断值。
课程概览
This course will equip you with the skills that you need for a career as a socially responsible digital marketing professional. You do not need to have studied marketing before to study this course. We’ll teach you the essential marketing theory that you’ll need and we’ll develop your strategic, analytical and practical digital skills too. With hands-on experience in social media management, influencer engagement, content strategy, performance analytics, ethical digital practice and using campaign planning platforms, you’ll graduate ready to enter the digital marketing profession. Guest lectures from industry professionals and workshops will give you access to the latest thinking and practice. You can also choose to undertake an industry-based project for your dissertation where you can apply real-world data and analysis alongside the theory from the course. The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB. This course is also accredited by the Chartered Institute of Marketing.
录取要求
Minimum 2:1 undergraduate honours degree in any subject. We assess each application on the basis of the applicant’s preparation and achievement as a whole. We may accept applicants whose qualifications don’t meet the published entry criteria but have other experience relevant to the course. If required degree subjects and modules are listed, these are indicative only. Sometimes we may accept subjects or modules that aren’t listed, and sometimes we may not accept subjects or modules that are listed, depending on the content studied. We also consider a wide range of international qualifications:
中国学生细分要求：官网待复核。
课程模块
核心模块
- Social Media, Influencer, and Campaign Management
- Digital Consumer Journey and E-Commerce Strategy
- Marketing Management in the Digital Age
- Contemporary Marketing Practices
- Strategic Marketing Communications
- AI and Creative Tools for Digital Marketers
- Principles of Data Analytics
- Marketing in Society
- Marketing Research
- Project Dissertation
就业/职业信息
This course will prepare you for a dynamic career in the fast-paced and evolving world of digital marketing. Combining strategic insight, creativity and data-driven decision-making, you’ll graduate with advanced knowledge of digital marketing and applied practical skills that you can take into the workplace. You’ll gain hands-on experience in areas such as influencer engagement, using the same digital tools and platforms used by professionals. You’ll learn how to design integrated campaigns, analyse consumer behaviour, and use AI and creative technologies to drive engagement and growth. We’ll also teach you how to approach digital marketing in a socially responsible way, giving you a competitive edge for your career. Key skills developed include: Digital campaign planning and management Social media strategy and influencer marketing AI and creative tool use for marketing innovation Data analytics and performance measurement E-commerce and customer journey optimisation Content design an