核心信息
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课程概览
Our MSc International Marketing and Management course is designed for graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of international marketing and management. It will equip you with the critical knowledge and skills necessary to be considered for international roles in these competitive fields. You can apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a feasibility study and business plan for a Sheffield-based product management organisation and a marketing project for a company in the care sector. The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB. This programme is accredited by the Chartered Institute of Marketing (CIM). Students who study with us are eligible to apply for CIM exemptions upon graduation from our programme. To achieve a CIM Certificate or Diploma in Professional Marketing/Professional Digital Marketing, further study is required via a CIM approvedstudy centre. You can find out more about CIM qualifications atCIM Accredited Degreeand about studying for a CIM qualification on thesupport for members page.
录取要求
Minimum 2:1 undergraduate honours degree in any subject. We assess each application on the basis of the applicant’s preparation and achievement as a whole. We may accept applicants whose qualifications don’t meet the published entry criteria but have other experience relevant to the course. If required degree subjects and modules are listed, these are indicative only. Sometimes we may accept subjects or modules that aren’t listed, and sometimes we may not accept subjects or modules that are listed, depending on the content studied. We also consider a wide range of international qualifications:
中国学生细分要求：官网待复核。
课程模块
核心模块
- Contemporary Chinese Business and Management
- Global Marketing
- Marketing Management in the Digital Age
- Contemporary Marketing Practices
- International Consumer Behaviour
- International Business Strategy
- European Business
- International Human Resource Studies
- Marketing Research
- Project Dissertation
就业/职业信息
This programme provides a global perspective on marketing and management, preparing you to navigate the complexities of international business environments. You’ll develop both theoretical understanding and practical skills that are highly valued by employers across industries. Throughout the course, you’ll strengthen key transferable skills such as strategic thinking, cross-cultural communication, teamwork, oral presentation, and creative problem-solving. You'll also gain experience in real-world applications through assessments, group work, and case-based learning. When you graduate, you'll be equipped to apply your international marketing and management expertise in a wide range of sectors and roles. Previous graduates have gone on to have careers in roles such as: Key Account Manager Management Consultant Event Programmer International Marketing Executive Market Researcher Business Development Manager