核心信息
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课程概览
This course is designed to take graduates from any discipline into careers in marketing and brand management. No prior marketing experience is required, as our course provides the core foundations and advanced skills needed for a successful career transition or development. We don’t just teach the theory of marketing, the course focuses on helping you apply what you learn in a business setting. In our Retail and Services Marketing module, you’ll work actively with a local Sheffield business on a live consultation challenge. You can also apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour. The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB. This course is also accredited by the Chartered Institute of Marketing (CIM). Students who study with us are eligible to apply for CIM exemptions upon graduation from our programme. To achieve a CIM Certificate or Diploma in Professional Marketing/Professional Digital Marketing, further study is required via a CIM approvedstudy centre.
录取要求
Minimum 2:1 undergraduate honours degree in any subject. We assess each application on the basis of the applicant’s preparation and achievement as a whole. We may accept applicants whose qualifications don’t meet the published entry criteria but have other experience relevant to the course. If required degree subjects and modules are listed, these are indicative only. Sometimes we may accept subjects or modules that aren’t listed, and sometimes we may not accept subjects or modules that are listed, depending on the content studied. We also consider a wide range of international qualifications:
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课程模块
核心模块
- Global Marketing
- Marketing Management in the Digital Age
- Contemporary Marketing Practices
- Strategic Marketing Communications
- International Consumer Behaviour
- Retail and Services Marketing
- Marketing in Society
- Branding
- Marketing Research
- Project Dissertation
就业/职业信息
This course covers all key areas of marketing, from communications and branding to buyer behaviour and marketing research - with an emphasis on practical application. The practical experience, professional accreditations and global insights central to this programme opens pathways to diverse marketing roles worldwide. These themes will ensure you are equipped to excel in brand management, marketing communications and retail marketing consultancy, making you a standout candidate in competitive markets. Possible career routes include: Marketing Manager/Executive Brand Manager Product Marketing Manager Digital Marketer Brand Strategist Business Development Market Research Analysts